Chivas doing well in one area

Even though they’ve been crap on the field….and their attendance numbers at the HDC reflect this. As a fan of the league, it’s good to see Chivas do well in one area.

Chivas USA sets MLS record in team sponsorship.

It looks like they’ve done a great job of giving sponsors a good platform to promote their product. Hopefully the rest of the league are taking note.


One response to “Chivas doing well in one area

  1. This actually doesn’t surprise me at all. Chivas has been constructed as one large marketing campaign, kind of like a DotCom that sunk a lot of money into its business plan but not much into its product. I actually plan to write about this idea when DCU goes for a bit of a break in the next week.

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